Ultra Cool Brake Fans Set to Take the Heat Off of ARCAMT Racers

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by Gregg Paul
The ARCA Midwest Tour presented by SCAG Power Equipment and Lester Buildings is pleased to have Ultra Cool Brake Fans return as a sponsor for the 2013 season. This ARCAMT is proud of Ultra Cool Brake Fans’ contingency sponsorship role and are looking forward to continuing their involvement beyond this second season.

Jerry Robertson from Ultra Cool Brake Fans commented about his company’s decision to sponsor the tour.

“Ultra Cool Brake Fans decided to get involved with the ARCA Midwest Tour series because of the large scope of racers involved with the series, as well as the fantastic marketing job they give to their sponsors,” said Robertson.

Robertson went on to explain how their products benefit the racers.

“Ultra Cool Brake Fans are the only product on the market that cools the wheel side of the brake caliper. Our fans pump much more CFM than conventional brake blowers and they only weigh a half pound each. Our unique design allows racers to double stack fans for added air flow. With less temperature, brake rotors and brake pads last longer. They are also less expensive than conventional brake ducts, hoses, and blowers. Ultra Cool Brake Fans save racers money.”

ARCA Midwest Tour Vice President Steve Einhaus had this to say about Ultra Cool Brake Fans and their sponsorship.

“Ultra Cool Brake Fans came on board last year and it was great start for them because I saw a huge increase in their product use every week,” said Einhaus. “It’s obviously working and their very unique product has been an amazing interest to racers across the country. We are glad we can help drive the product, while at the same time, offer major discounts to help the racers purchase them through contingency awards once again in 2013.”

Be sure to follow the ARCA Midwest Tour on Facebook (midwesttour) and Twitter (@midwesttour).

To learn more about the Automobile Racing Club of America Midwest Tour, log on to arcamidwesttour.com. For questions call the ARCA Midwest Tour office at (262) 729-4111 or Tim Olson at (612) 327-5831 or Steve Einhaus (630) 212-6022 at or e-mail Tim Olson at tim@arcamidwesttour.com or Steve Einhaus at steve@arcamidwesttour.com.

The Automobile Racing Club of America (ARCA) is among the leading auto racing sanctioning bodies in the country. Founded in 1953 by John and Mildred Marcum, the organization administers more than 100 events each year in multiple racing series, including the ARCA Racing Series presented by Menards, the ARCA/CRA Super Series, the ARCA Truck Series and the ARCA Midwest Tour, plus weekly racing at Toledo and Flat Rock Speedways.