About the ASA STARS National Tour
Since the demise of the ASA National Tour in the early 2000’s, racers, fans, manufacturers, promoters and sports marketers have talked about the return of a national tour for pavement super late model racing.
Regional tours, including the CRA Super Series, Southern Super Series and Midwest Tour have worked hard to fill the void, but industry insiders knew there was something missing.
Enter Track Enterprises.
Track Enterprises is an event marketing company which promotes auto races around America. The man that is responsible for this is Bob Sargent.
In January of 2022, Track Enterprises announced the acquisition of the Champion Racing Association, including the ARCA / CRA Super Series, JEGS All-Stars Tour plus Late Model Sportsman and Street Stock Tours. In June, the company also reached an agreement to acquire the ARCA Midwest Tour, effective January 1, 2023. Finally, in September, Track Enterprises revealed it had reached a partnership with the Southern Super Series to operate the series under the CRA banner as of January, 2023.
Sargent's vision behind this strategy for Track Enterprises – to stabilize and enhance the regional tours and organize a series of national events for pavement super late model racing.