January 31, 2025 — The ASA STARS National Tour is proud to announce a new partnership with Simpson Race Products as the Official Safety Products Sponsor of the series.
For over six decades, Simpson Race Products has been at the forefront of motorsports safety, providing cutting-edge helmets, fire suits, gloves, harnesses, and other protective gear to drivers across all levels of racing. Their relentless dedication to innovation and driver protection has made them a trusted name in the industry, and their involvement with the ASA STARS National Tour further solidifies their position as a leader in short-track racing safety.
“We are beyond excited to welcome Simpson Race Products as the Official Safety Products Sponsor of the ASA STARS National Tour,” said Marty Melo, ASA STARS National Tour Director of Operations & Sales. “Safety is our top priority, and Simpson has a long-standing reputation for excellence in motorsports safety which makes them a perfect fit for our series.”
As part of the partnership, Simpson Race Products will provide safety product support to the series throughout the season, reinforcing the ASA STARS National Tour’s dedication to maintaining the highest safety standards. The collaboration will also include promotional opportunities, and product showcases at events along with direct at track support to the race teams. Simpson will also roll out their Victory Lane program which will payout $500 to any winner of a ASA STARS National tour race if the race winner is wearing a Simpson race suit.
“At Simpson Race Products, our mission has always been to protect racers at every level,” said Chris Dilbeck. “Partnering with the ASA STARS National Tour is a natural fit, as it represents some of the best short-track racing talent in the country. We’re proud to help ensure these drivers are equipped with the best safety gear available as they compete on one of the biggest stages in stock car racing.”
The ASA STARS National Tour continues to attract top-tier competition while prioritizing safety, performance, and entertainment for drivers and fans alike. With Simpson Race Products now on board as the Official Safety Products Sponsor, the series further enhances its commitment to excellence in motorsports safety.
ASA STARS National Tour
Founded by Track Enterprises President Bob Sargent, The ASA STARS National Tour for pavement Super Late Model stock cars debuted in March 2023.
The ASA STARS National Tour is a twelve-race championship series, offering a $100,000 point fund. The tour will visit 12 different race tracks in 8 states in 2025, with the season beginning in February during Florida Speedweeks and concluding in early November at Nashville Fairgrounds Speedway.
For those unable to attend an event, live coverage of each of the 12 events can be found on Track TV in addition to each event being re-broadcast on MavTV.
Track Enterprises (TE) is a racing Promotions Company based in Illinois, which owns and operates the ASA STARS National Tour. In addition to the STARS National Tour, Track Enterprises owns and operates Championship Racing Association (CRA) and the ASA Midwest Tour. TE also has a strategic alliance with the ASA Southern Super Series.
ASA Branded Tours
ASA Branded Tours encompasses four (4) pavement super late model racing series operating under the Track Enterprises banner, and under the ASA Brand via a licensing agreement for logo and IP Rights. ASA Branded Tours include the ASA STARS National Tour; the ASA CRA Super Series; The ASA Midwest Tour and the ASA Southern Super Series.
