Partnership Opportunities

Official Partner Sponsorship Programs

• Special Award Programs
• Guest Entertainment Options
• In-market Promotional Programs
• Sweepstakes, Social and Digital Promotional Opportunities

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Event Entitlement Naming Rights

• Single Event Sponsorship
• Event Naming Rights (Sponsor 200)
• Special Award Programs
• Guest Entertainment Options
• In-market Promotional Programs
• Sweepstakes, Social and Digital Promotional Opportunities

 

The Midway
The midways at each national event is the focal point of all fan involvement in a family-friendly atmosphere. Thousands of fans peruse through the midway at each event to discover the latest in National Super Series, track, driverand event merchandise, as well as to enjoy some of their favorite food. Driver autograph sessions are held at events to encourage fans to meet their favorite driver and check out what else the midway has to offer. Entitlement opportunities for the midway (naming rights) are also available.

Brand Activation
Companies have a wide array of opportunities to activate their product/services through the National Super Series. Whether it is through interactive displays to a captive audience at each event or through the series' powerful social media presence, companies will engage with a loyal fanbase at each event for the revival of a national super late model series. Email blasts, event flyers and coupon codes are common, but attractive opportunities for companies to help increase awareness.

Social Media
A new creative content strategy through social media will be employed through the National Super Series. Music videos, specialized photography and a wide variety of stories that capture the attention of our fans and create a buzz about the series and its events are being produced. Marketing partners are able to utilize that social media audience to engage with their customers or simply spread the word about products/services. The National Super Series will also engaging in the Facebook Live audience this year through a variety of pre-event special shows.

Hospitality
Thousands of fans will enjoy the experiences of the National Super Series throughout the year, which will conclude with the historic All American 400 at Nashville Fairgrounds Speedway. Marketing partners have the ability to give their customers/employees an experience like no other, with driver meet-and-greet sessions, pre-race access and VIP access opportunities.

Broadcast Opportunities
Each event for the National Super Series will show to a nationally televised audience on linear television. In addition, the series will also be live-streamed to a global audience through the series’ streaming partners. The ability to do this increases the exposure for all of the National Super Series’ marketing partners. Special opportunities to organically expose companies through series partnerships is available.