By Kari Shear-Carlson
March 21, 2012 – The American Speed Association® Midwest Tour presented by SCAG Power Equipment and Lester Buildings has partnered up with one of the leading manufacturers of post-frame structures in the United States.
Lester Buildings has built more than 140,000 buildings since 1947 and has independent dealers from the eastern seaboard to the Rocky Mountains and buildings available all over the country.
In 2012, Lester Buildings will be a presenting sponsor and official post-frame building company of the ASA Midwest Tour and it could not be a better fit for Lester Buildings and the ASAMT.
Stephanie Beste, Brand Manager-Marketing of Lester Buildings is looking forward to the relationship. “We are very excited to increase our support of the ASAMT in 2012. Our sponsorship has been a perfect fit for us because many race fans need storage buildings for their hobbies and toys. We have also seen a lot of referrals for business owners who need commercial buildings. We’re looking forward to a strong year.”
Fans can visit the Lester tent at every ASAMT event and enter to win a portable gas grill. But that is just the start of what Lester Buildings offers to ASA Midwest Tour fans.
One of the most exciting parts of the sponsorship is Lester Buildings desire and potential to give back to the fans through the customer referral program. Lester Buildings appreciates sales leads of all kinds and wants to be able to reward those who refer new customers.
When a new customer is referred to Lester Buildings and buys a building the person who referred the new customer will receive $100 and the person purchasing the new building will also receive $100. For more information about the customer referral program, go to http://www.lesterbuildings.com/contact/customerReferral.cfm.
“It’s very exciting to see Lester Buildings increase their involvement again in motor sports and we feel that the ASA Midwest Tour has provided them with a great opportunity to reach new customers. Our focus in 2012 is to expand those opportunities and focus on connecting the entire racing community nationally with a Lester Building. Race teams all over the country can give us a call and we’ll help direct them to Lester Buildings in order to get them in the best building for the best price through their customer referral process,” said ASAMT VP, Steve Einhaus.
For more information about Lester Buildings and their customer referral program go to asamidwesttour.com and click on the Lester Buildings logo.
Follow the ASA Midwest Tour on Facebook at www.facebook.com/asamidwesttour and on Twitter at @asamidwesttour.
To learn more about the American Speed Association® Midwest Tour presented by SCAG Power Equipment and Lester Buildings, log on to asamidwesttour.com. For questions call the ASA Midwest Tour office at (630) 212-6022 or Tim Olson at (612) 327-5831 or e-mail Tim Olson at tim@asamidwesttour.com or Steve Einhaus at steve@asamidwesttour.com.
To learn more about the Daytona Beach, Florida-based Racing Speed Associates or the American Speed Association® Racing Member Track program, call (386) 258-2221 or send an e-mail to info@asa-racing.com. For news and information from racetracks and regional tours involved in the American Speed Association®, visit www.asaracing.com.
