by Gregg Paul
The ARCA Midwest Tour presented by SCAG Power Equipment and Lester Buildings will continue their long standing relationship with Hyperco and their promotion of Hypercoil Springs. The 2013 season marks the 7th season that Hyperco has joined forces with the ARCA Midwest Tour.
Kelly Falls of Hyperco spoke about that relationship and how they are continuing to make the most of it.
“We have known and worked with Steve (Einhaus) and the Tour for years,” said Kelly Falls, General Manager of Hyperco. “The quality of the program they put together is impressive and represents the type of racing that Hyperco wants to actively support. It was an easy decision to support the ARCA Midwest Tour. We are confident the series will carry on the Midwest racing tradition and have strong fields with extremely well prepared cars and talented drivers young and old.”
Those well prepared cars and talented drivers will benefit from the contingency sponsorships that Hyperco plans to instill for the upcoming season.
“We are excited to have the new program finalized,” said Falls. “It will be similar to our programs of the past, with support to the series and contingency awards to teams that participate in the program and meet the requirements for decals and Hypercoil springs on their cars.”
For the drivers who do utilize the Hypercoil springs, they will be rewarded with a superior product that is tested to be where the engineers want them to be.
“Hyperco puts a significant amount of effort into ensuring our Hypercoil springs meet the requirements of teams competing in the ARCA Midwest Tour,” explained Falls. “We work closely with chassis builders, shocks absorber manufacturers, chassis tuners and race teams to ensure the Hyperco product line continues to meet the demands for spring rate, linearity, travel and consistency. Hyperco has expanded its coil over product line serveral times in the last few years to ensure all requirements are met for desired spring rates and free length. We have also introduced the Ultra High Travel (UHT) line of Hypercoils designed specifically for the demands of professional pavement – oval track racing! We encourage teams to visit the Hyperco website www.hypercoils.com to learn more about the complete Hyperco product line.”
ARCA Midwest Tour Vice President Steve Einhaus has enjoyed working with Kelly Falls and Hyperco.
“Kelly has been a dream to work with since day one,” stated Einhaus. “He always has such a positive outlook on the business and anytime I have gone to him with questions or needs, he answers me immediately. I feel good about that and I know that having them as a part of our series is a good thing for our competitors and their success.”
Be sure to follow the ARCA Midwest Tour on Facebook (midwesttour) and Twitter (@midwesttour).
To learn more about the Automobile Racing Club of America Midwest Tour, log on to arcamidwesttour.com. For questions call the ARCA Midwest Tour office at (630) 212-6022 or Tim Olson at (612) 327-5831 or Steve Einhaus at (262) 729-4111 or e-mail Tim Olson at tim@arcamidwesttour.com or Steve Einhaus at steve@arcamidwesttour.com.
The ARCA Racing Series presented by Menards has crowned 30 ARCA national champions in 60 seasons since 1953, and has toured over 200 race tracks in 26 states since its inception. The series has tested the abilities of drivers and race teams over the most diverse schedule of stock car racing events in the world, visiting tracks ranging from 0.375 mile to 2.66 miles in length, on both paved and dirt surfaces as well as a left- and right-turn road course in its most recent season.
Founded by John and Mildred Marcum in 1953 in Toledo, Ohio, the Automobile Racing Club of America (ARCA) is recognized among the leading sanctioning bodies in the country. Closing in on completing its sixth decade after hundreds of thousands of miles of racing, ARCA administers over 100 race events each season in four professional touring series and local weekly events.
