The ASA Midwest Tour has announced a new Touring Stars program that will begin with the upcoming 2007 racing season. “The Touring Stars program was created so we could guarantee a minimum of 12 traveling stars that the local race tracks and their fans can expect to see competing against the local favorites,” stated ASA Midwest Tour President Tim Olson.
The inaugural group of Touring Stars for the 2007 season will be chosen from a list of pre-registered applicants automatically qualifying them for the Travel Incentive Program. Each chosen competitor will be required to complete a contractual agreement with the ASA Midwest Tour that requires the driver to complete the full season of events to qualify for the TIP.
“It’s a great incentive and a huge financial boost to those taking part in the program,” stated ASA Midwest Tour VP Steve Einhaus, “The Traveling Stars will receive bonus pay based off of their performance at each event. In other words, they’ll be competing very hard not only for the win but also for the added bonus money. It’s the inaugural year for the operation and creating the Touring Stars program is vital to everyone’s success. In 2008 and following, the Touring Stars program roster will be composed of the top 15 in points from the previous season.
The Touring Stars program will also incorporate a special bonus for the highest finishing Rookie of the Year contending registrant. Those eligible must apply for Rookie status upon registration and one candidate will be awarded their bonus TIP based off of the highest finishing qualified driver. All Rookie applicants will be eligible for the TIP based off of individual event attendance.
“Steve and I felt that it was important to supply each of the facilities that we visit with a core group of 12 highly sought after competitors that race with the Tour and will be challenging the home track top guns,” stated Olson.
Einhaus added, “In our eyes every one of our contenders is a star and can draw many fans to any of the venues. The Touring Stars program helps tracks advertise prior to our events that the Touring Stars will be making appearances. It’s all about finding ways to help each racing facility have a successful event, and pitting the stars against the home track heroes is very exciting for the fans. The ASA Midwest Tour is dedicated to helping each venue find ways to put people in the stands and we are doing our best to help each facility by bringing the promotional package to them well before each event.”
Drivers are encouraged to register for ASA Midwest Tour membership online at www.asamidwesttour.com. The deadline for drivers applying for the Touring Stars program is January 1, 2007.
To learn more about the ASA Midwest Tour please contact the ASA Midwest Tour office by calling 608-884-0388 or by e-mailing Tim Olson at tim@asamidwesttour.com or Steve Einhaus at steve@asamidwesttour.com.
To learn more of the Daytona Beach, Florida-based Racing Speed Associates or the ASA Racing Member Track program, call (386) 258-2221 or send an e-mail to info@asa-racing.com. For news and information from all the racetracks and regional tours involved in the ASA, visit www.asa-racing.com.
