Woodville, WI – Officials from the ASA Midwest Tour have announced that Appalachian Sucker Punch has been named the Title Sponsor of the series, strengthening the tour’s partner lineup heading into the upcoming season.
Appalachian Sucker Punch came into the short track racing scene last year with the ASA STARS National Tour. They signed a multi year deal to be the title sponsor of the ASA STARS National Tour. They saw tremendous growth in year one and decided to further expand their partnership with ASA by partnering with the ASA Midwest Tour to establish their product in the Midwest.
“We’re excited to step up and become the title sponsor of the ASA Midwest Tour,” said Appalachian Sucker Punch COO Tyler Irving. “The Midwest Tour has a strong reputation, great teams, and passionate fans, and we’re proud to support a series that continues to deliver high-quality racing and competitive opportunities for drivers, teams and sponsors.”
ASA Midwest Tour Series Director Alex Gilhart emphasized the importance of the new partnership and what it means for the tour moving forward.
“This is an exciting partnership for the ASA Midwest Tour,” said Gilhart. “Having Appalachian Sucker Punch step in as the title sponsor brings tremendous value to our series. Sucker Punch shares our passion for short track racing, and their support will help strengthen the tour while enhancing the experience for our teams, drivers, and fans.
Appalachian Sucker Punch is a premium malt beverage brand crafted by Appalachian Heritage Distillery, offering bold, smooth-tasting flavored drinks designed for those who enjoy life to the fullest. Known for its distinctive taste and approachable pricing, Appalachian Sucker Punch has quickly gained a following among consumers seeking quality and character in their beverage choices.
The upcoming season marks the 20th year of competition for the ASA Midwest Tour. The milestone season will kick off on Sunday, April 26, at the historic Slinger Speedway, setting the stage for another exciting year of competition as the tour continues its tradition of showcasing the region’s top drivers and teams.
