West Salem, WI – Officials from the 56th Annual Oktoberfest Race Weekend are proud to announce that El Bandido Yankee Tequila has been named the Official Tequila Sponsor of this year’s event at La Crosse Fairgrounds Speedway, set for October 2–5, 2025. In addition, El Bandido Yankee Tequila will serve as the Official After-Race Party Sponsor for the four-day racing festival, further enhancing the fan and competitor experience at the Midwest’s biggest short track racing celebration.
Known for its award-winning, ultra-premium tequila, El Bandido Yankee Tequila has become a recognizable name in motorsports through its partnerships across NASCAR, ASA STARS National Tour, NHRA, and grassroots short track events nationwide. Its involvement with Oktoberfest Race Weekend continues the brand’s commitment to connecting with passionate race fans and supporting marquee motorsports traditions.
“We’re thrilled to welcome El Bandido Yankee Tequila as part of the Oktoberfest family,” said Oktoberfest Race Weekend Promoter Gregg McKarns. “Oktoberfest is all about racing, celebration, and tradition, and having El Bandido Yankee Tequila involved as both the Official Tequila and the After-Race Party Sponsor is a perfect fit. Their energy and enthusiasm match the excitement that makes Oktoberfest so special every year.”
As part of the partnership, El Bandido Yankee shots, margaritas and palomas will be available for purchase at the nightly After-Race Parties, as well as in the Turn One Mobile Bar throughout all four days of racing. Fans can also look forward to El Bandido Yankee activations across the weekend, including product sampling, giveaways, and a vibrant branded presence.
The 56th Annual Oktoberfest Race Weekend will run October 2–5, 2025, at La Crosse Fairgrounds Speedway in West Salem, Wisconsin. Known as the Midwest’s premier short track racing special, Oktoberfest features four days of racing across multiple divisions, special events, and fan-favorite traditions that bring thousands of race fans together every fall.
About El Bandido Yankee Tequila
El Bandido Yankee Tequila is an ultra-premium tequila crafted with 100% Blue Weber agave, offering smooth, bold flavor rooted in authenticity and tradition. Founded on the spirit of adventure and rebellion, El Bandido Yankee has quickly grown into a nationally recognized brand, proudly supporting motorsports and live events across the country. For more information visit elbandidoyankee.com
About Oktoberfest Race Weekend
Celebrating its 56th year, the Oktoberfest Race Weekend at La Crosse Fairgrounds Speedway is the Midwest’s largest short track racing festival, featuring four days of racing, entertainment, and tradition. Since 1970, Oktoberfest has been a crown jewel event for drivers, teams, and fans, with a rich history that includes some of the biggest names in short track and NASCAR racing. More information is available at oktoberfestraceweekend.com
