i-gogs Sees Bright Future in ARCA Midwest Tour
February 18, 2013: i-gogs, the Midwest’s trusted brand in quality sunglasses and eyewear since 1982, has become a 2013 marketing partner and the exclusive eyewear brand of the ARCA Midwest Tour presented by SCAG Power Equipment and Lester Buildings.
This marks the first involvement of i-gogs in the auto racing industry. The ARCA Midwest Tour is proud to welcome the i-gogs brand and to introduce them to all of the ARCA Midwest Tour fans. i-gogs is excited to familiarize ARCA Midwest Tour fans with their product line in hopes to enhance their race viewing experience with superior eyewear.
“Partnering with the ARCA Midwest Tour is a great fit for the i-gogs brand on several levels. First, ARCA fans are also our customers. Next ARCA fans are loyal to our retailers. Finally all of us at i-gogs share a passion for outdoor events and activities,” said Dean Seaver, CEO of the i-gogs brand. “With so many connections to the ARCA fan we believe being a part of the 2013 ARCA Midwest Tour is a great fit for us.”
i-gogs offers a complete range of high-quality sunglasses, reading glasses and goggles for Men, Women and Children. Created to meet the needs of people who are passionate about outdoor activities, i-gogs offers eyewear specifically designed for fishing, shooting sports, driving, off-roading, golf and tennis. i-gogs Polarized sunglasses block 100% of UV light, which is important to eye health for all ages and makes race viewing more comfortable.
“We are very excited about the future of this partnership and couldn’t be happier to have them aboard,” stated Steve Einhaus, ARCA Midwest Tour Vice President. “With i-gogs being new to the racing world, it is very important that the series works hard to show them all of the benefits that come with being involved with auto racing. We will be focusing on the creation of fan interaction with their products so we can build that ever so important loyalty base. We will do everything we can to keep i-gogs a leader in the eyewear category for many years to come.”
i-gogs eyewear is available at retail stores throughout the upper Midwest. Retail partners include Kwik Trip, Holiday Stationstores, Mills Fleet Farm, Menards, Gander Mountain and others. To find i-gogs products at a retailer near you visit online at www.i-gogs.com or on Facebook at http://www.facebook.com/igogs.
“We will have some major news on the horizon about our Touring Star program and i-gogs will be one of the active partners in our new and aggressive bonus program that awards our loyal racers. More details will be released very soon,” added Einhaus.
i-gogs is the exclusive brand of the Seaver Company. Established in 1982 the Seaver Company is family owned and operated. The company’s offices are in LeSueur, MN a farming community south of Minneapolis/St Paul. The Seaver Company has grown from its earliest days to become a leading importer and distributor of eyewear serving over 3,000 stores across 24 states. The company continues in LeSueur in large part because of the great work ethic found in the community.
Be sure to follow the ARCA Midwest Tour on Facebook (midwesttour) and Twitter (@midwesttour).
To learn more about the Automobile Racing Club of America Midwest Tour, log on to arcamidwesttour.com. For questions call the ARCA Midwest Tour office at (630) 212-6022 or Tim Olson at (612) 327-5831 or Steve Einhaus at (262) 729-4111 or e-mail Tim Olson at tim@arcamidwesttour.com or Steve Einhaus at steve@arcamidwesttour.com.
The ARCA Racing Series presented by Menards has crowned 30 ARCA national champions in 60 seasons since 1953, and has toured over 200 racetracks in 26 states since its inception. The series has tested the abilities of drivers and race teams over the most diverse schedule of stock car racing events in the world, visiting tracks ranging from 0.375 mile to 2.66 miles in length, on both paved and dirt surfaces as well as a left- and right-turn road course in its most recent season.
Founded by John and Mildred Marcum in 1953 in Toledo, Ohio, the Automobile Racing Club of America (ARCA) is recognized among the leading sanctioning bodies in the country. Closing in on completing its sixth decade after hundreds of thousands of miles of racing, ARCA administers over 100 race events each season in four professional touring series and local weekly events.
